What does a missed call cost?
One of our clients recently admitted that they miss 2-3 calls per day. By missed they mean someone who called but didn’t feel like leaving a message on their answerphone.
Most of these calls would be new clients and given that the lifetime value of one of their clients can be in the tens of thousands of pounds this was an expensive gap in their operation.
Along they way they had forgotten that clients have choice. If they don’t get to talk to someone they’ll put the phone down and try another care home. The call often comes after a long period of research. From the care home perspective a call is routine, from a new clients perspective it is a rare once in a lifetime event. To be presented with a answerphone is quite frankly a heartbreaking lost opportunity.
Professional care homes cannot be run by mobile phones or answer machine. The first interaction with you needs to be with a happy, efficient, welcoming person who understands what you do and wants to get them booked in for an initial chat or a tour.
This is where we come in.