What does a missed call cost?
One of my clients, a specialist dentist, recently admitted that they miss 2-3 calls per day. By missed they mean someone who called but didn’t feel like leaving a message on their clinic answerphone.
Most of these calls would be new clients and given that the lifetime value of one of their clients can be in the thousands of pounds this was an expensive gap in their operation.
Along they way they had forgotten the often herculean effort that comes with picking up the phone to book an appointment for a medical procedure with a stranger. The call often comes after a long period of research or saving up money. From the clinic perspective a call is routine, from the patients perspective it is a rare and far from usual event. To be presented with a answerphone is quite frankly a heartbreaking lost opportunity.
Professional clinics cannot be run by mobile phones or answer machine. The first interaction with your clinic needs to be with a happy, efficient, welcoming person who understands what you do and wants to get them booked in for a consultation.