A WELL INFORMED CLIENT IS A CONFIDENT CLIENT

Clients who are well informed are more confident, more motivated and more likely to proceed. Give them everything they need so they come to the consultation in a positive mindset.

RICH ON PAGE CONTENT

Your treatment pages should always be a minimum of 300 words as this is the word count that searches engines (Google) consider to be comprehensive.

Remember to include an image (tagged with the name of your clinic and the procedure type).

Be sure you write your copy to appeal to consumers. Often we see quite dense medical copy and this can be a turn-off. We’re not saying dumb it down, just don’t get too technical.

Clients who are well informed are more confident, more motivated and more likely to proceed. Give them everything they need so they come to the consultation in a positive mindset.

INCLUDE A VIDEO ON YOUR PAGE

An old adage in the advertising world (but one that still stands today) is that people buy from people. Most humans are nervous about meeting someone new for the first time. Caution is a natural human trait and for someone planning to have a medical treatment, it’s even more ramped up.

Consider the patient waiting to meet you for the first time. They’ve taken the first step to see you, possibly booked some time off work for the appointment and behind the door there is a mystery. We’ve proven with split testing that pages with video are more likely to convert to enquiries, but we also know that a client is instinctively more relaxed with meeting a practitioner if they’ve ‘met’ them before by seeing them on a video.

People often think that video production is expensive but you can do it yourself using your smartphone and an editing app. If you’re struggling to get a younger family member or relative to help you out – there isn’t a 16-year-old out there who doesn’t know how to edit a video. Post it to YouTube and you can post the link directly into your website.

Visit our ‘how to shoot a video‘ page for comprehensive information on set up and execution.

MEDICAL CALL ANSWERING
& SECRETARIAL SERVICE

ESSENTIAL CLINIC MARKETING
WORKSHOP (5CPDs)

ANSWER YOUR FREQUENTLY ASKED QUESTIONS (FAQS)

This may seem like an obvious point but we still frequently see clients who wait for the consultation to answer FAQs.

Get them out the way!  You already know the basic questions you get asked, so head them off at the pass which means when you get to the consultation they are confident about what to expect. You can then concentrate on creating your bespoke treatment plan.

One easy way we use to handle FAQs with a design flourish is to use a set of icons (see below for an example). Or you can write up a brief 30-50 words on each one.

DOWNLOADABLE PDFs

Patients spend months, sometimes years researching their treatment and deciding on which practitioner to use. In order to establish your brand, we suggest creating downloadable PDFs that patients can download, print off and then add to their information packs. It’s a great way to make your content go further.

Your web developer can create a pdf document and upload it to the media section of your website. It can be accessed via a link on the contact page.

TESTIMONIALS

We’re a huge fan of client testimonials and this should be part of your review strategy. A selection of positive comments from happy patients provides just that little extra layer of assurance from someone who is nearly ready to push the button and make contact.

Don’t be afraid to ask for testimonials from your happy clients. Almost without exception we’ve found that patients are more than happy to oblige.