ANSWER YOUR FREQUENTLY ASKED QUESTIONS (FAQS)
This may seem like an obvious point but we still frequently see clients who wait for the consultation to answer FAQs.
Get them out the way! You already know the basic questions you get asked, so head them off at the pass which means when you get to the consultation they are confident about what to expect. You can then concentrate on creating your bespoke treatment plan.
One easy way we use to handle FAQs with a design flourish is to use a set of icons (see below for an example). Or you can write up a brief 30-50 words on each one.
Patients spend months, sometimes years researching their treatment and deciding on which practitioner to use. In order to establish your brand, we suggest creating downloadable PDFs that patients can download, print off and then add to their information packs. It’s a great way to make your content go further.
Your web developer can create a pdf document and upload it to the media section of your website. It can be accessed via a link on the contact page.
We’re a huge fan of client testimonials and this should be part of your review strategy. A selection of positive comments from happy patients provides just that little extra layer of assurance from someone who is nearly ready to push the button and make contact.
Don’t be afraid to ask for testimonials from your happy clients. Almost without exception we’ve found that patients are more than happy to oblige.